Presbyterian Manors of Mid-America’s 2018 Art is Ageless® calendar won a gold award from the Healthcare Advertising Awards. The 35th annual competition is administered by Healthcare Marketing Report.
More than 4,000 entries were received in the competition, making the awards the largest healthcare advertising awards competition and one of the 10 largest of all advertising awards. A national panel of judges were engaged to review all entries based on creativity, message effectiveness, consumer appeal, graphic design and overall impact. Gold awards were given to 360 entries.
Art is Ageless is a trademarked program of PMMA, a faith-based organization with 17 senior living communities in Kansas and Missouri. Each community holds a juried art competition exclusively for people age 65 and older.
Historically, winning art is displayed in the ever-popular Art is Ageless calendar and greeting cards. Electronic greeting cards featuring winning artworks can be sent by visiting ArtIsAgeless.org. Periodic programs and classes are held throughout the year to encourage seniors to express their creativity. Started in 1981 when resident art was featured in a calendar, the competition is now open to all seniors in the area. Learn more about the program at ArtIsAgeless.org.
In addition, PMMA received a Merit Award for a 30-second commercial “Practically Unexpected” produced for Aberdeen Village. The commercial was shot and produced by Five19 Creative, a Richmond, Va.,-based company.